Understanding the Nuances of Enterprise Sales Enterprise Sales is a term that originated from large corporations, or ‘enterprises’, which involves selling goods, services, or solutions in sizable transactions to large businesses. Unlike the traditional business-to-consumer sales model where products or services are sold directly to the end user, in enterprise sales, the stakes are often much higher, and the sales cycles can be very lengthy and typically complex in nature. One essential element that people usually overlook in the enterprise sales puzzle is understanding the customer’s requirements at different stages.…